This striving to be the best intensifies when you mix the West’s hyper-individualism–leading to societies that become free-for-alls. Individuals become obsessed with self-recognition and recognition from others in our Achievement Society which values titles, awards, and status. According to Han, the same obsession with increasing one’s “worth” is how positive power drives us to self-exploit into depression and burnout. Han particularly emphasizes that “freedom itself, which is supposed to be the opposite of constraint, is producing coercion”. When you combine the self-monitoring of positive power with capitalism’s "unlimited potential" ideology, you essentially self-exploit to achieve your goals. Symbolically, a pair of eyeballs that invade your psyche for productivity is bound to lead to burnout, shame, or depression. The inevitable “shortcomings” or “failures” will undermine your “value” or belief in accomplishing the impossible. 

Credit: Lee Nallalingham

When this incessant push for achievement and success becomes too much, individuals burn out and fizzle into depression. Understandably, nearly half (48%) of 18-to-29-year-olds said they feel drained compared with 40% of their peers aged 30 and up, while women (46%) reported higher levels of burnout than men (37%). To fail in this Achievement Society or otherwise not prosper is to “see themselves as responsible for their (shortcomings) and feel shame instead of questioning society or the system”. Because we operate as individual “projects” to be constantly improved upon, the self-exploitation of positive power turns our aggression against ourselves– leaving many of us inclined towards depression rather than demands for a social project for real change.

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